(assembly.coe/Documents/AdoptedText/TA70/ERES428), Name: ________________________________________________ Date: ______________________, Grade & Section: _______________________________________, A. Journalisms first obligation is to the truth best perform their job-all while representing a standard against which their work can be assessed. theater, performing arts, and dramatic arts; careers in communication in government and politics-related; and careers Ability to meet deadlines and accurately fact-check information. Excellent observation and judgment . What has been referred to as citizen journalism is a means where communication on a variety of subjects soars through social media. The Sentry Function. Change), You are commenting using your Facebook account. The NUJ's Code of Conduct has set out the main principles of British and Irish journalism since 1936. Advertising and marketing specialists can work as copy writer, account executive, sales manager, media in communications and journalism can include offices, broadcasting studios and home offices. 2 Increasing Public Awareness Q2 Diass week 3 module 3( Discipline of Communication, The professionals and practitioners in the discipline of communication). order Scoping out the target helps you adjust . some of these: They may have to invest a lot of time tracking down information and people relevant to the story. A story that will grab the reader to such an extent that both the unique style as well as the story are remembered and recommended. Some bloggers focus on paid work or freelancing news and current affairs reporting. 2. is a strategic communication process that builds strong mutual relationship. Perhaps the silver A journalist however, can respect these duties while exercising his profession only if conditions of independence and professional dignity effectively exist. connected will gather up facts, information and research and write on subjects to increase understanding your answer for each item on the space provided before each number. In this day and age, however, gone are the days when a paper landed on your doorstep bringing you the main source of news you looked forward to reading with your morning coffee. The foremost important role of communicators and journalists is to make available information and evidence to inform the public about issues that matter to them in the most neutral way possible. candidates that can pay for more TV and media exposure have more power to change the public opinion (a) professional training for journalists under the responsibility of editors and journalists, (b)a professional code of ethics for journalists; this should cover inter alia, such matters as accurate and well- in international relations and negotiations. After you have learned about Professional and Ethical Standards among practitioners in the field of communication such as Journalism, Advertisement and about Public Relations. together by a desire and dive to send and receive messages and make an impact on their audience. negotiator, lobbyist, press secretary, and elected officer. to have listening, reading, writing, and speaking skills. and impart information through any media. In this way, their functions follow naturally: to collect and document information, facts and opinions, and Journalists frequently approach people they don't know, whether when reporting from the scene or calling to request an interview. This story will grab the reader to such extent that both the unique style as well as the story are remembered and recommended. "The purpose of journalism," write Bill Kovach and Tom Rosenstiel in The Elements of Journalism, "is not defined by technology, nor by journalists or the techniques they employ." Rather, "the principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people." News is that part of [] professional life. A good reporter needs to also be able to verify gathered facts. _2. It is the duty of the press and other mass media to discharge their functions with a sense of responsibility toward the community and toward the individual citizens. This function of journalism intends to inform the masses that include all reports, news and happening concerning their daily lives. In any work you will do, you should also follow the rules of any workplace to have a functional and efficient delivery of service. information officer, speech writer, legislative assistant, campaign director, research specialist, program coordinator, Because communication is the most natural thing for humans, these professionals specialize to serve the general public and the publics of their choices. _1. Name: ________________________________________________. public to form judgment and decisions. Broadcasting careers can include opportunities to work as broadcasting station manager, director of much so by advertising, alone, e., hair styles, currently fashionable/seasonal wardrobes, and many, many To communicate is to deliver truth and facts. 4. The Before journalists can write about a subject, they must first gather information. In this way, their functions follow naturally: to collect and document information, facts and opinions, and present them for public analysis and deepening to the root of reality. to convince others require communication. The role of a journalist is to facilitate democracy and it is important to establish who a journalist is for credibility and professional purposes. They operate with a wide variety of mediums and media, Defining the Roles, Functions, and Competencies of Communicators and Journalists Role of Communicators and Journalists 1. These professionals are bind together by a desire and dive to send and receive messages and make an impact on their audience. The right to free access to all sources of information Similarly, every good journalist should, by default, look for the weak spots in the establishment: but this isnt of course the same as being anti-establishment. researchers and pollsters (such as in Social Weather Station and Pulse Asia). Write the word true/false as Few people nowadays rely on journalists for information about important events. William Turner Catledge, editor, The New York Times". The competencies of communicators and journalists are along their delivery of roles and functions. Public Relations Society of the Philippines uphold the rule of law and the dictate of public Conduct professional way of life with the interests of the public as basic and primary guide. the ability to record what is happening accurately with available technology. 1. In this way, their functions follow naturally: to collect and document information, facts and opinions, and present them for public analysis and deepening to the root of reality. In international relations and negotiations , communication graduates can serve as on-air international In international relations and negotiations, communication graduates can serve as on-air international broadcasting talent, corporate representative, translator, student tour coordinator, diplomat, foreign relations officer, host/ hostess for foreign dignitaries, and foreign correspondent. Advertisement. They can find their niche in professional blogging for fashion and lifestyle, products and services marketing, and communication. In some cases, they facilitate accurate processing and analysis of such facts in a professional and ethical way. Being ethical includes being egalitarian, respectful, and trustworthy and overall, practicing the "golden rule.". sales coordinator, traffic and continuity specialist, market researcher, actor/actress, disc jockey, public relations view to the exercising of self-control by the press itself. But writing and speaking skills are necessary for communication as tools. Entertainment journalism, however, has been growing very fast, maybe because of the fact that we They can form or change some part of the public opinion in different ways depending on what is the objective. set of guidelines are generally referred as ethical standards. ####### they can also specialize in field reporting, news editing, news casting, author, copywriting, script writing, publishing, news service Function No. The Evolution of Traditional to New Media (Part 2)- Functions of Communication and Media, Issues in Philippine Media", the word "PLATFORM" was incorrectly written as "FLATFORM". A. _3. The United Nations Educational, Scientific, and Cultural Organization (UNESCO) considers the code of ethics as being at the heart of good communication and journalism for it fosters professional self-censorship among professionals in the industry. They award significance, communicate gravitas, and reinforce status. amongst readers of all groups. Journalists work in all sorts of media and industries. It is the system which arose to provide for societys need for news and it arises from the citizens right to have access to the fact and opinion about matters of public interest, which are of importance to the welfare, rights and duties as citizens. The press must report what is happening today, but also what is likely to happen tomorrow. A. Listening and reading are data- and information-gathering skills necessary for accurate writing and speaking. This is the object of the following declaration of rights. marketing assistant or officer, advertising, sales assistant and account executive, research associate, and operations Function No. A member representing a car manufacturer gives an expensive unit item to a car magazine columnist to influence the writer to write favorable articles about their product. Form the possessive singular of nouns with s. Like accordance with the norms in the society. 5,Public Relation, creed, legal status, disability, marital status, or sexual orientation, Does not by way of statement, voice, or appearance endorse by advertisement any commercial product or service Event Management. A good journalist will develop personal style so it even becomes recognizable with a group of people who read a particular newspaper or magazine. Is any form of journalism main interest on the entertainment business and its products. They provide facts for the public to form judgment and decisions. When the . A story that will grab the reader to such an extent that both the unique style as well as the story are remembered and recommended. Does nothing to intrude into anybody's private life, grief, or distress unless justified by overriding consideration of Poor writing and speaking skills can distort the message regardless of the good intentions of the communicator. are critical to public life and well-being. ( 5 pts). - The discipline of communication is populated by a wide variety of professionals who are in communication marketing, Even though a news article bears a single journalist's byline, the process requires significant collaboration. minutes of a meeting: advertising, marketing, and sales; communication education; electronic media, radio- beings deserving of respect. fashion journalism , entertainment journalism covers industry-specific news while aiming general With the Internet, anyone can publish anything whether its self-publishing, posting videos, pictures, blogs, commenting on blogs, or generating a website that allegedly has all the answers. There are regulatory bodies featuring existing press councils and relevant professional networks, and different types of media ombudsmen. Communicators and journalists pursue specialization and either of the following : 1, Broadcast Communication. ENGLISH FOR ACADEMIC & PROFESSIONAL PURPOSES, PAGBASA SA FILIPINO SA PILING LARANGAN: AKADEMIK, Business Ethics and Social Responsibility, Disciplines and Ideas in Applied Social Sciences, The Effects of the Applied Social Sciences, Different Situations in Applied Social Sciences, Monitoring and Evaluating Communication Effectivity, The Different Communication Media Channels, Characteristics, Needs, and Types of Clientele and Audiences of Social Work, Paglikha ng Pictorial Essay o Larawang Sanaysay. Safeguard the confidence of our present and former clients or employers by keeping trade Journalism does [] This circumstance greatly influenced change for many people regardless how complacent many others have become. Communicators exchange massages through different medias . To communicate is to deliver truth and facts. The media's responsibility to keep the public informed of current and upcoming problems. It is also part of the responsibility of communicators and journalists to ensure that citizens are able to The column resurrects important questions . editing, news directing, news writing, news anchoring, transmitter engineering, and technical directing. conduct activities in full accordance with the accepted standards of trust, objectivity, accuracy, and Use the space below to create a mind map of possible careers and opportunities in the field of communication. good taste. In this day and age, however, gone . Watch the behavior of all the cable news network channels to gather your information, however, before deciding. 3, Film Making. With the code of They are a fundamental point of reference, guiding journalists on their role, their rights and accountabilities and how they can best perform their job-all while representing a standard against which their work can be assessed. Listening and reading are data- and information-gathering These written for exchanging of publications, and interviews with the press. change some part of the public opinion in different ways depending on what is the objective. by American Society of Newspaper Editors in 1923: manager, comedy writer casting director, floor manager, talk show host, account executive, media buyer, lining is the fact a reporter has the opportunity to meet a lot of celebrities. and communication. 4 Encouraging Decisions, Influencing Change & Shaping Public Opinion Florida, Maria Aurora, Aurora, Discipline and DISCIPLINE AND IDEAS IN Ideas in APPLIED SOCIAL SCIENCE, LYCEUM OF THE EAST-AURORA 3202 BRGY. Change), You are commenting using your Twitter account. director, news writer, news anchor, transmitter engineer, and technical director. Journalists work in all sorts of media and industries. There are respective codes of conduct and official laws and rules that regulate these media. a. )), Science Explorer Physical Science (Michael J. Padilla; Ioannis Miaculis; Martha Cyr), Principles of Managerial Finance (Lawrence J. Gitman; Chad J. Zutter), The Tragedy of American Diplomacy (William Appleman Williams), Calculus (Gilbert Strang; Edwin Prine Herman), Theories of Personality (Gregory J. Feist), Auditing and Assurance Concepts and Applications (Darell Joe O. Asuncion, Mark Alyson B. Ngina, Raymund Francis A. Escala), Conceptual Framework and Accounting Standards (Conrado T. Valix, Jose F. Peralta, and Christian Aris M. Valix). fundamental point of reference, guiding journalists on their role, their rights and accountabilities and how they can There are also general media laws and regulatory. Companies have to relate with customers, clients, and other stakeholders. not already done) The NUJ will fully support any journalist disciplined for asserting his/her right to act according to the code (http:/l/media.gn.apc.org/nujcode.html). Communicators and journalists can work in a number of areas of specialization: speech writing and taking minutes of a meeting: advertising, marketing, and sales; communication education; electronic media, radio-television, and broadcasting; public relations; journalism; theater, performing arts, and dramatic arts; public communication and opinion management; and international relations management and negotiations. government, law and duly constituted authority. Good journalism involves the style of presentation, the way language is painted across the page, or presented through any source on television or radio. Article 15: The right to form, hold receive and impart opinions. prop curator, stage manager, model, theater professor, and casting director. The President of the Philippines has always been considered "communicator-in-chief"-all authority in matters of communication stems from the president, who often delivers speeches or issues statements, which carry the weight of government policy. Because communication is the most natural thing for humans, these professionals specialize to serve the general public and the public of their choices. Social Marketing vs. Social Media vs. Social Media Marketing vs. Duties & Responsibilities of Journalists. The entertainment function's greatest threat to good journalism is its competition against information and influence for media space and time and consumer attention. benefiting the general public as consumers of information which form part of the basis of individual, family, Define areas of specialization in which communicators and journalists work; C. Describe career opportunities of communicators and journalists; D. Explain the rights, responsibilities, and accountabilities . Content: Journalism and Mass Communication: Eric Amora. The right to publish stories without fear of punishment, At the same time, the journalist is expected to adhere to certain principles of professional conduct It can refer to both a process . For this purpose, it is desirable to institute (where Communication is the process of exchanging of messages, ideas, facts, opinions or feelings. How to make article creation as effective as possible? Among these are the following: A member shall preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal,legal and infrequent. Minimum of 2 years working experience as a journalist or reporter. A Communications Officer develops and distributes information to promote an organization. As journalists. c. Article 19: The freedom to hold opinions without interference and to seek, receive, All anyone has to do in todays world is read the news on a favorite site and if its worth sharing, right-click, copy, and paste it in an e-mail, blog or social website. Headlines introduce, frame, and contextualize. The NUJ believes a journalist has the right to refuse an assignment or be identified as the author of editorial television, and broadcasting; public relations; journalism; theater, performing arts, and dramatic arts; public Its like they are reading headlines that almost always seem to involve a local death. 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