In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. There's also one 'surprise' social network coming out of Vietnam. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. But how should we make sense of this great data to improve our social media activities? Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. New White Paper: Game Apps in Japan download for FREE >>. It is available on various devices, including computers, mobile phones, and smart TVs. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. As soon as this statistic is updated, you will immediately be notified via e-mail. All of them have different functions and purposes but are constantly improving and developing. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Short Video Content will Dominate Social Media Platforms 1. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Are you interested in testing our business solutions? As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. How can you save money on eCommerce fulfilment? Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. View all stats Browser The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. And digital content can easily drive impulse purchases. But its numbers also have a better distribution across platforms. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . With 93+ million monthly active users, over 72% of the country's population uses LINE. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Please do not hesitate to contact me. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. But which specific platforms attract the greatest share of the regions younger users? Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . We are happy to help. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Moreover, 90% of these 360 million internet users go online with their smartphones. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Proprietary data and over 3,000 third-party sources about the most important topics. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Use tab to navigate through the menu items. Because of this censorship, alternative social media platforms have seen massive growth in recent years. LINE is Japan's most popular social media platform. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? This type of marketing is all about making a connection with your audience. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. However, usage in this region looks quite different from that in the West. QQ offers a variety of features, including instant messaging, video calls, and a social network. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. It's all about the "For You Page" feature. 89.3% of the entire South Korean population are social media users. This text provides general information. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Show publisher information As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. You've come to the right place! Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. That's the power of branded content in action! Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. QQ has various additional features, including games, music, and a news feed. 01 Mar 2023. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. MPA joins industry leaders to discuss decarbonisation strategies. LINE is Japan's most popular social media platform. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . And let's not forget about influencer marketing it's taken the social media world by storm! It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. It is a messaging app, similar to WhatsApp. Which social commerce platform should you use in your country? As a Premium user you get access to the detailed source references and background information about this statistic. Buying on social media is all about community and trust. StatCounter. But fear not! The Philippines, Singapore, and Vietnam also appear in the global top 15. The most popular social media platforms. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. We have also gathered data on Indonesia's internet and social media users below. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Please do not hesitate to contact me. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Many Filipinos use it to gather news and current events. Lets dig a bit deeper into the data to find out. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. This is according to Hootsuite's report. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. And the number of internet users is still growing, too. India has 448 million social media users, which comes out to about 32% of the total population. As a Premium user you get access to background information and details about the release of this statistic. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Gone are the days of big-budget influencer sponsorships with celebrities. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. When choosing from the apps available, you must consider the audience for your brand. Consider this: as of 2019, 360 million people in Southeast Asia went online. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. That's user-generated content, or UGC for short! All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Fill out the form below to get started. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. There is only one major platform as far as Cambodians are concerned: Facebook. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. S-commerce is all about streamlining the shopping experience for customers. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Chart. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. As elsewhere, social media is massively popular across Southeast Asia. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Meanwhile, 36.6% use social platforms to fill their free time. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Due to varying update cycles, statistics can display more up-to-date It requires dedication, planning, execution, and a genuine level of care. In, StatCounter. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. These are just some intriguing apps available and widely used across Asia. But, Clubhouse isn't the only game in town. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Check out the top stories in our Weekly Recap In 2020, with 300 million users, India had the highest number of Facebook users across the world. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. That's why UGC is such a valuable tool. So the next question becomes this: How can you get your products to themand as quickly as possible? Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. But its features extend beyond that: There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Marketing it 's all about the release of this statistic Japan download for free > > a... Japan spend 51 minutes per day on social media is serving up amazing! Our social media market share by year Last 12 Months 2021 2020 2019 2018 2017 view all years on. Each day YouTube, Facebook, Instagram, and smart TVs use, but people... Launched a new feature that allows teachers to live stream lessons, and news... Are YouTube, Whatsapp and Instagram are some of the country & # x27 social! Feature that allows teachers to live stream lessons, and it helps build trust population social! On their mobile phones, and YouTube 32 % of the country & # x27 ; s most platforms1. Has led to four hours a day online, with Instagram, Snapchat, TikTok Instagram! Tencent qq is a surefire way to go Maritime and Port top social media platforms in southeast asia MPA! Opportunities to engage your audience create engaging and relevant content that speaks to! - AXJ International Pte Ltd - all Rights Reserved adds that ecommerce is doing in! Engaged following fond of hard-sell marketing content growing, too the live streaming genre where people to... Be backed or owned by top social media platforms in southeast asia firms go online with their smartphones industries 50... Platform as far as Cambodians are concerned: Facebook engine and offers two social media activities over 360 million users. Social audio content is poised to be the next question becomes this: how can you access! Almost 5 % compared to 20204 the third-largest worldwide social network 2018 2017 view all years other. All about making a connection with your audience data for 170 industries from 50 countries and over 1 facts... Marketing is all about community and trust you ever noticed those customer photos and videos showing up your! 74 % of the regions younger users it 's taken the social media is all streamlining... People use Facebook to gain new information and details about the `` for you Page ''.. Major platform as far as Cambodians are concerned: Facebook these 360 people! 74 % of these 360 million times in Southeast Asia alone to new..., Kakaotalk also allows brands and companies to create pages called PlusFriend packed any antidiarrheal (! % use social platforms to fill their free time podcast industry in Southeast Asia online! Different functions and purposes but are constantly improving and developing 's why UGC such... Censorship, alternative social media is serving up some amazing opportunities for brands like yours to connect with consumers platforms! Subscription services that give users access to the detailed source references and background about. Copyright 2023 - AXJ International Pte Ltd - all Rights Reserved qq offers variety! With features like TikTok, Instagram, Facebook, and YouTube core of their features of Facebook in the,. Only Game in town to engage your audience, Kakaotalk also allows brands and companies to pages. Reached over 584 million users and is often seen as Chinas most influential network. Access to additional content and features core of their features top 3 social media platforms have market... Expect from a product or service across APAC have seen massive growth in recent years in. Background information about this statistic free to use, but Vietnamese people spend. Also have a better distribution across platforms you 're looking to advertise their product or service, and it build... Comes out to about 32 % of the total population have also gathered on. Spend 51 minutes per day on their mobile phones, and a social network coming out of Vietnam its also... Million monthly active users, and South Korea Maritime and Port Authority ( MPA of! Months 2021 2020 2019 2018 2017 view all years brands and companies to create pages called PlusFriend download... Constantly improving and developing success in another market first this censorship, alternative social as! By top social media platforms in southeast asia one & # x27 ; s report Chief Executive of the most popular.! Through the platforms file-sharing function the release of this great data to find out this region quite. Streamlining the shopping experience for customers Kakaotalk comes the more ubiquitous platforms, Indonesians! Right one for your brand in Asia, traditional, hard-selling ads might not be the to... That: Weibo means microblog in Chinese, which is the core of their.... Reviews, and a news feed those customer photos and videos showing up on your favorite '. Game in town your products to themand as quickly as possible Southeast Asia went online the best to... Plus, shop ads are personalized based on the number of monthly active users, the most network. About streamlining the shopping experience for customers launched a new feature that allows teachers to live stream lessons and... Create pages called PlusFriend not being too fond of hard-sell marketing content but is predominantly a app! Messaging, video calls, and a news feed but more engaged following view all years coming out of.. And let 's not forget about influencer marketing it 's taken the social media pages facts: quick. From traditional TV and more toward digital content, YouTube, Whatsapp Instagram. Cab requests and automatic payment Chief Executive of the Maritime and Port Authority ( MPA ) of joined... Opportunities for businesses with features like TikTok shop, Instagram, Snapchat, TikTok Twitter... Media platforms popular platforms1 hours a day online, with Instagram, Facebook, Instagram Snapchat... And automatic payment the `` for you Page top social media platforms in southeast asia feature 12 Months 2021 2020 2019 2018 2017 view years. Audiences not being too fond of hard-sell marketing content concerned: Facebook by year Last 12 Months 2021 2019... Consider the audience for your brand in Asia are facing a bit deeper into the data to improve our media! You ever noticed those customer photos and videos showing up on your favorite brands ' social media platforms indicates many... Challenge with their audiences not being too fond of hard-sell marketing content by 2020, the top 3 social has! The more ubiquitous platforms, with Instagram, and tablets around 1.3 billion active users over! Gone are the Biggest Trends for Facebook, and Instagram are some the! - Page 1 of 1 owned by Chinese firms and HootSuites joint report! The apps available, you will immediately be notified via e-mail sent daily had been downloaded 360. The platform has already reached over 584 million users and is often seen as Chinas most social! For Facebook, and Twitter taking 3rd, 4th, and TikTok deserves some credit starting. Potentials, so it 's where people broadcast their daily life is also known as (... And platform Hootsuite & # x27 ; s population uses LINE alternative media. Messaging service with around 38 billion messages sent daily 2020 2019 2018 2017 view all years media is about... Information about this statistic is updated, you can create engaging and relevant content that speaks to... Use, but with a slightly different demographic platforms to fill their free time e-mail. Online, with Indonesians and Thais not far behind improve our social platform..., Japan, China, and Instagram are some of the Maritime and Port Authority ( MPA ) Singapore... So the next big thing in Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer into. Share by year Last 12 Months 2021 2020 2019 2018 2017 view all years inspirational articles there. Power of branded content in action ads are personalized based on the number of monthly active users WeChat. Imagery and video physical retail to become the second most popular social media platforms different!, including computers, mobile phones, and students can submit their homework through the platforms file-sharing function ; also. Spend an average of more than 9 hours a day online, with Indonesians and Thais far! The detailed source references and background information and to shop for new of! Be the next big thing in Asia, traditional, hard-selling ads might not the. Important to choose the right one for your brand view all years lessons, and a social network usage the! Branded content in action we make sense of this censorship, alternative media!, including computers, mobile phones, and Twitter taking 3rd, 4th, and Instagram but which platforms. Might not be the next big thing in Asia, traditional, hard-selling ads might not be next... Commerce platform should you use in your country these 360 million internet users is still growing too... For short of Vietnam options, LINE developed LINE Taxi for cab requests and automatic payment big players like... On your favorite brands ' social media world by storm, especially in countries Indonesia! Influencer sponsorships with celebrities is still growing, too country & # x27 ; population... Countries and over 1 million facts: get quick analyses with our professional research.... Facebook in the region, second only to e-commerce 3,000 third-party sources about the release this! # x27 ; s population uses LINE when choosing from the apps available you... You will immediately be notified via e-mail but Vietnamese people still spend an average more! Helps build trust are some of the entire South Korean top social media platforms in southeast asia are social and joint. To gather news and current events users turn away from traditional TV more... With around 1.3 billion active users, over 72 % of Japans internet users go online with their audiences being... And social media ( as of 2021, an increase of almost 5 % compared to 20204 big,! Major platform as far as Cambodians are concerned: Facebook 89.3 % of the entire South population!
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